USD 83,000 Commercial Pharmacy - South East Africa
The Project is the implementation of a commercial pharmacy in our Country to commercialize various medicines among them the most sought after, health, and hygiene products exclusively for babies and children, cosmetics, and other beauty products. Initially, the company will have three employees in its staff, with their respective tasks and responsibilities divided by areas of the company. Working hours will be divided into two shifts, from 8 am to 4 pm, and from 4 pm to 10:30 pm—Monday to Friday and a single shift for Saturday.
The company will be located at the district headquarters, specifically next to the urban hospital, due to the large flow of users who are present in the region for medical care. The strategy used by the company will be the search for differentiation in service and sales price, training of employees, investment in new technologies, and certifications that ensure the quality of the products sold.
The initial investment of the business will be $ 82,343.00, which within a projected optimistic scenario, will have its return in approximately four years and four months. The expected annual return is 22,5%. Our first point of focus will be the establishment and improvement of business processes to maintain market stability, continuous improvement, customer satisfaction, focus on the products most sought after by customers, and the imperative return on investment. We also hope that new investments will be born through this, and the work team will be rigorously engaged and committed to meeting the established goals.
Definition of Business
Our Company will aim to sell medicines, hygiene and beauty products, cosmetics, and derivatives, thus meeting the needs of each patient. The FR will guarantee the care, guidance, the safety of the proper use of medicines, and the observation of the effects of their use to potential clients living in our district.
The Company's mission is to "commercialize high-quality products that meet the wishes and needs of customers' health and well-being. Achieve the credibility of the leading suppliers in the market. Establish lasting partnerships, always maintaining an ethical posture with government agencies "To seek the recognition of society".
Our vision "to understand customers' needs and thus provide them with health and well-being, through the sale of medicines and personal hygiene products based on ethical and legal principles, of quality and responsibility, aiming at sustainable growth and maintaining relationship transparency and respect with suppliers and employees".
The values that our Company will always seek will be: "ethics and legality, teamwork, customer focus, professionalism, commitment, perseverance, and quality". Promotion
Our Company will have all its marketing actions guided by the regulation that it provides on advertising, publicity, information, and other practices whose objective is the dissemination or commercial promotion of medicines. Therefore, the FR strategies aimed at promoting the store, emphasizing the values sought by the Company (ethics and legality, teamwork, customer focus, professionalism, commitment, perseverance and quality of products and services) through:
• Pamphlets in the center of the district with folders on recycled paper;
• Visit cards;
• Table calendars;
• Participation and fairs and events
In addition to the marketing actions mentioned above, the Company will seek to strengthen partnerships with other companies in the sector, already consolidated and recognized in the market for the representation of medicines, hygiene products, and cosmetic lines in the region. It is not enough for the Company to only sell an image of quality products and services so that it has a competitive advantage, the entire structure of the production process must meet the minimum requirements of total quality. Square (distribution)
The products of our CompanyA will reach consumers through direct sales in the store itself in a commercial room built with a special purpose, to be located in the neighborhood cede, close to the urban hospital of Inhassoro. Its structure will consist of a concrete facade, ceramic floor, and frontal parking. Below is the map with the possible location of the store.